So Good They Can't Ignore You

'Follow your passion' is bad career advice. Find out what you should do instead . . . In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that 'following your passion' is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career. So Good They Can't Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like 'do what you love and the money will follow'. It will change the way you think about your career, happiness and the crafting of a remarkable life. 'Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one' Seth Godin, author of Linchpin

Cal Newport is a professor of computer science at Georgetown University where he is also a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity and culture. His books have sold millions of copies and been translated into over forty languages. He is also on the contributor staff for the New Yorker and hosts the popular Deep Questions podcasts. Newport lives with his wife and three sons in Takoma Park, Maryland.