New Asian Emperors

Southeast Asia has a population of more than half a billion, yet
its economy is dominated by about 40 families, most of Overseas
Chinese descent. Their conglomerates span sectors as diverse as
real estate, telecommunications, hotels, industrial goods,
computers and sugar plantations. New Asian Emperors shows
how and why Overseas Chinese companies continue to dominate the
region and have extended their reach in East Asia, despite the
Asian financial and SARS crises of the past decade. The authors
base their conclusions on in-depth structured interviews spanning a
decade with the often elusive Overseas Chinese CEOs including Li
Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto,
as well as on the strategic information that their companies use.
The analysis of the New Asian Emperors' present-day
management techniques and practices draws on the history, culture
and philosophical perspectives of the Overseas Chinese in Southeast
Asia. In the midst of today's global economic crisis, this
book also takes a fresh look at the role and management practices
of the Overseas Chinese as they continue to create some of
Asia's wealthiest and most successful companies.
New Asian Emperors explains:
* The sources and characteristics of Overseas Chinese
management
* Whether Overseas Chinese management practices will spread in
the same way that Japanese management did in the 1970s
* Whether Western management technologies have found themselves
outmaneuvered in Asia's post-crisis arena
* The Overseas Chinese managers' strategies for the
informational black hole of Southeast Asia and what Western
managers can learn from them
* The New Asian Emperors' unique strategic perspectives
and management styles revealed through exclusive, in-depth
interviews
* The implications for successfully co-operating and competing
with the Overseas Chinese of Southeast Asia
New Asian Emperors offers key insights into the Overseas
Chinese and the important role that cultural roots play in their
dominance of Southeast Asian business.

George T. Haley (PhD, University of Texas at Austin) is
Professor of Marketing, University of New Haven and Founding
Director, Center for International Industry Competitiveness. He has
been faculty at ITESM-Monterrey (Mexico), National University of
Singapore, Queensland University of Technology (Aus.), DePaul,
Fordham, and Baruch College. He has presented seminars to
managers/policymakers on four continents, including for the
National Intelligence Council, and the United States International
Trade Commission and testified before the US-China Economic and
Security Review Commission. He has over 100 articles, presentations
and books including The Chinese Tao of Business. He consults with
several multinational companies and governments in Asia, Australia,
Latin America and the USA and serves on the Boards of Directors of
listed companies, manufacturing organizations and government
agencies.
Usha C. V. Haley (PhD, New York University) is Asia
Programs Fellow, Ash Institute for Democratic Governance and
Innovation, Harvard Kennedy School, Harvard University and Research
Associate at the Economic Policy Institute in Washington, DC. She
has been Professor at the University of New Haven and prior at
University of Tennessee-Knoxville, New Jersey Institute of
Technology, Australian National University, National University of
Singapore and ITESM-Monterrey, Mexico. She has more than 150
publications, presentations and books including Multinational
Corporations in Political Environments and The Chinese Tao of
Business. She has testified before the Congressionally mandated
US-China Economic and Security Review Commission and the Committee
on Ways and Means, and presented before the US International Trade
Commission. She serves on several corporate and government
boards.
Chin Tiong Tan (PhD, Pennsylvania State University) is
the Deputy President of Singapore Management University. He was a
founding member of SMU and was its Provost from 1999 to 2008. He is
active in management development and consulting. He designed and
taught in many executive programs around the world, and is a
regular speaker in the US, Europe, Australia, New Zealand, Asia and
South Africa. He was the Academic Advisor to Singapore Airline's
Management Development Centre for more than 15 years. He is on the
Boards of Directors of several listed companies and served as
strategic and business advisor to many organizations. He is the
co-author of Marketing Management: An Asian Perspective, 5th
Edition, 2009, Prentice Hall (with Philip Kotler).