Global Perspectives on NGO Communication for Social Change

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities.
An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world-ranging from Sudan via Brazil to China - to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society.
This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Giuliana Sorce is a postdoctoral scholar in the Institute of Media Studies at the Eberhard Karls University Tübingen, Germany. She specializes in digital cultures, new media, digital activism, and gender studies. Her research has appeared in journals such as The Communication Review, Journalism Practice or Feminist Media Studies.

Section 1: Communicating for Social Change; 1. NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication; 2. Resource Mobilization Strategies for Social Changes among Climate Change ENGOs in the U.S.: A Text Mining Study; 3. The Strategy of NGO Journalism in the Fight for Refugee Rights; 4. Integrating Social Media in NGO Strategic Communication: Lessons from Dutch NGOs' Communication Practices; 5. Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh; Section 2: Case Studies of Social Change NGOs; 6. The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey; 7. The Government's Needs vs. the Demands of Labor: A Case Study of Organizing by Labor NGOs in China; 8. Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and The Hawadith Street Initiative in Sudan; 9. Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa; 10. Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil