Citizens

When businesses, charities and governments treat people as citizens, everything changes. We become equipped to face the big challenges of inequality, climate, pandemics and polarisation. So let's end the age of the consumer and begin the age of the citizen! With case studies from Kenya to Birmingham of inspiring individuals making a better future.

Jon Alexander began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world.