The Green Start-up

The Green Start-Up is an essential toolkit for the modern-day entrepreneur. As issues around climate change and environmental impact become more urgent, businesses and start-ups must work harder then every before to operate in a greener, more sustainable way, for the benefit of both themselves and the planet.
Environmental trailblazer Juliet Davenport OBE leads us through the most pressing questions facing any company so that we can do just that. From how to fuel the business to how to hire ethically; from how to marketing sustainably to delivering your product in an environmentally friendly way. The Green Start-Up not only finds answers to these questions, but showcases experts and brilliant business innovators who are doing things differently: who are showing that green businesses can even be beneficial for the planet.
The very first book of its kind that blends environmentalism with entrepreneurship, The Green Start-Up will help turn the dial on the most pressing questions facing founders today, and demonstrate that businesses can still make a profit while also looking after the planet.

Juliet Davenport OBE founded Good Energy, one of the UK's first 100% renewable electricity supplier, in 1999 at the age of 31, making her the first female CEO of a UK energy supplier. Stepping away as CEO in May 2021, Juliet remains a director of Good Energy and sits on the boards of a string of companies that are helping tackle the climate crisis. She is chair of solar innovator Atrato Onsite Energy, whose flotation in November made it the first company with an all-female board to list on the London Stock Exchange.