Startup, Scaleup, Screwup

Praise for STARTUP SCALEUP SCREWUP "A raw and authentic founder's playbook for making the often messy process of starting-up, a lot less messy. Highly recommended." —ASH MAURYA, Author and creator of Lean Canvas "Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools." —ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence "This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this." —NATHAN CHAN, Publisher of Foundr Magazine A COLLECTION OF REAL-WORLD TOOLS TO HELP BUILD YOUR VENTURE, GROW YOUR BUSINESS, AND AVOID COSTLY MISTAKES "The only thing I'm an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. I'm convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure."
—From the Prologue

JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of Managing for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley.