Talking in Clichés

"Fusing cutting-edge approaches of systemic-functional linguistics and discourse approaches with Interactional and Applied Pragmatics, this book explores the nature and role of clichâes, reimagining this often-disparaged form of language as a means to efficient, effective communication and interaction"--

Stella Bullo is a Researcher in Discourse Studies at Manchester Metropolitan University. She is the author of Evaluation in Advertising Reception (Palgrave, 2014). Her work on health discourse has been featured in BBC Radio World Service, The Conversation and The New York Times.