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Craft Beer Design

The Design, Illustration and Branding of Contemporary Breweries. Sprache: Englisch.
gebunden , 208 Seiten
ISBN 3967040321
EAN 9783967040326
Veröffentlicht März 2022
Verlag/Hersteller Gestalten
€ 29,90 inkl. MwSt.
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Beschreibung

The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans.
In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.