Blick ins Buch Design to Grow - David Butler, Linda Tischler

David Butler, Linda Tischler

Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too). Sprache: Englisch.
kartoniert , 256 Seiten
ISBN 1451676263
EAN 9781451676266
Veröffentlicht Februar 2016
Verlag/Hersteller Simon & Schuster
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Beschreibung

"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--

Portrait

David Butler is the Vice President of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program designed to generate early-stage, high-growth startups. Under David’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.

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