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This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.
Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in the Netherlands. He has worked with numerous national governments, national tourism organizations, cities and regions on a wide range of placemaking projects.
Lian Duif was responsible for directing the Bosch500 programme in 's-Hertogenbosch from 2010 to 2016. She has a professional background in the field of tourism, cultural heritage and city marketing. Lian is involved in the marketing and development of tourism and cultural programmes with organizations such as the Netherlands Board of Tourism & Conventions and VisitBrabant.