Your Money and Your Brain

Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.

Jason Zweig is an award-winning financial journalist whose writing has appeared in The Wall Street Journal, Money magazine, Time, CNN, and much more. He is the author of several finance books, including Your Money and Your Brain and The Devil’s Financial Dictionary. He has a BA from Columbia College, where he was awarded a John Jay National Scholarship. He also spent a year studying Middle Eastern history and culture at the Hebrew University in Israel. He lives in New York City. Find out more at JasonZweig.com.

"Jason Zweig has written a pioneering work. His findings challenge many of our conventional beliefs about investor behavior. Zweig goes an important step further by laying down a series of rules that, if followed, will prevent the reader from making many of the emotional decisions that have cost investors dearly over time. "Your Money and Your Brain" is a book that stands head and shoulders above the conventional pablum served up in most stock market books."
-- David Dreman, author of "Contrarian Investment Strategies: The Next Generation"