Business Plans for Dummies

Solid business planning in a crazy time
Crafting a business plan is about more than just filling out a template-a statement truer today than ever. For new entrepreneurs and up-and-running business owners alike, Business Plans For Dummies is an essential guide, now full of critical updates, to positioning yourself in today's fast-paced digital markets. Understand today's business world and what it means for you, and put together a plan that will keep you relevant, no matter what happens. This book walks you through it.
Inside... - Market position and disruption - Financial details and funding - Identifying your customers - Pivoting with the changing times - Analyzing the competition - Forecasting and budgeting - Incorporating flexibility - Diversity and CSR in your plan

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency.
Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play Technologies.