The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE
"More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders committed to restoring humanity and integrity in customer relationships."
-- BRADLEY KRUGER, Enterprise VP Patient Experience, Volunteer & Guest Services, Advocate Health
"Simmons and DeWitt remind us that customer experience is about building lifetime relationships with customers to enhance their lives. This essential playbook provides leaders with actionable strategies for delivering customer experience to help sustain the organizational shift to customer centricity."
-- TONYA WEBSTER, New York State, Chief Customer Experience Officer
"A must-read and offers a compelling view on why customer-centric enterprises will win and deliver superior business results. This is where the B2B world is heading, be prepared!"
--RICCARDO PORTA, Global Director for CX, DOW
"Simmons and DeWitt lay out many of the principles that anyone serving a customer would be wise to read and rightly call for a relentless focus on customer-centricity for leaders everywhere."
-- TRACEY BROWN, Executive Vice President and President of Walgreens Retail and Chief Customer Officer
"Really brings to life the importance of an organization placing the customer at the heart of its strategy and decision-making. With proven linkage between business performance and customer experience this is a strong read for any senior executive."
--BEN LLEWELLYN, Global CEO Customer Experience, Ipsos

WAYNE SIMMONS and TOM DEWITT are practitioners and professors of customer excellence. Wayne is a leader in customer excellence and customer experience management at Pfizer, the Fortune 50 global leader in health care and life sciences. Tom is the founder of CXM@MSU, an industry-facing entity designed to advance customer experience management thought and practice, and the founder and architect of North America's first master's degree in Customer Experience Management (CXM) at the Broad College of Business, Michigan State University.
Learn more at CXEDNA.com